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Barbara Lombardo of Saratoga Springs, NY, is a journalism adjunct at University at Albany and retired executive editor of The Saratogian, The Record and the Community News. Follow her on Twitter @Barb_Lombardo.

Monday, July 19, 2010

Ed and Maureen Lewi, masters of promotions, turn over reins to Mark Bardack

I was a guest at a recent retirement toast and roast for Saratoga Springs resident Ed and Maureen Lewi. As one speaker at the party noted, Ed and Maureen did not run an ad agency. They did much more. They are promoters. They come up with ideas. Some are wacky, most work. And many are big things, that Saratoga Springs have come to be known for, like the Hats Off and Final Stretch downtown music festivals that bookend the racing season.
Also, the party helped me see them through another lens, as parents. One of their sons, Joey Lewi, shared tales about growing up as a Lewi kid -- including sharing a piano bench at SPAC with his brother and Michael Jackson, then with the Jackson Five. Hope that made up for the times he and his brother had to dress up as characters in Storytown.
The Lewis have sold their successful Ed Lewi Associates marketing firm to the very capable Mark Bardack. Mark has worked for them for a dozen years; his good work is familiar to those of in the media inundated by Bardack press releases and publicity pitches. He and his team at the firm are respected for the quality of their work, integrity, helpfulness and reliability. I wish him well.


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